Ready for greener pastures? Become a Reali Agent.


Our Mission

Our Mission

We're here to delight homeowners at every stage of their lives.

We're here to delight homeowners at every stage of their lives.

Reali Beginnings

Our founders have spent the last two decades buying, selling, renting, building, managing and investing in virtually every type of residential and business structure.

During this time, they learned a thing or two about the real estate system and came to the following conclusion: It had to change.

They formed Reali to rebuild the system from the ground up. A new system, engineered around real information, real communication, real technology and real expertise.

The result? Really happy Buyers and Sellers. You could say we’ve put the “real” back in real estate...Reali.

Our Founders

Amit Haller

Co-founder & Executive Chairperson

With nearly three decades of leadership experience, Amit’s unique background blends real estate, technology and entrepreneurship, positioning him perfectly to lead Reali’s efforts to re-define the real estate process.

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Ami Avrahami


A law graduate and multi-disciplined professional, Ami has 15 years of experience in consumer-based Web/Mobile platforms and capital allocations. His driven and hands-on style keeps Reali at the forefront of real estate innovation.

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A Reali Great Team

Our goal when forming Reali was to blend the best in real estate and technology know-how to develop premium solutions and services for our customers.

We aren’t just Real Estate Agents (National Association of Realtors™) who dabble in technology, or visa-versa. We are real estate experts and proven technologists working together to unveil a new paradigm for today’s Buyers and Sellers.

Meet the rest of our Executive Team

Tyler Baldwin CEO

Tyler Baldwin

Chief Executive Officer

Tyler is a strategic go-to-market leader with extensive experience successfully launching global products at scale. He leads the sales, marketing, and operations teams with a focus on building Reali's rapidly expanding operations.

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Randa McMinn CMO

Randa McMinn

Chief Marketing Officer

For over 20 years, Randa has been using a customer first focus and advanced analytics to drive growth for organizations in tech, real estate, and financial services. She leads the marketing team that brings the Reali platform to life.

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Varun Bhatia Head of People

Varun Bhatia

Chief People Officer

Varun is a global leader with a hands-on approach to building, scaling, and inspiring teams. As Reali's first Chief People Officer, he works with leadership to deliver programs that invest in current employees and support the growth of best-in-class real estate and technology teams.

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Christian Coleman Head of Real Estate

Christian Coleman

Chief Real Estate Officer

Christian brings more than 25 years of real estate leadership experience to Reali. He leads Reali's modern real estate teams by delivering exceptional customer experiences and continued growth for our Reali customers.

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Jason van den Brand Chief Loan Officer

Jason van den Brand

Chief Lending Officer

Jason is a 15 year veteran of the mortgage industry. He has been at the intersection of entrepreneurship, mortgage, and real estate technologies and at Reali, leads the mortgage team to make home loans honest, fast, and completely online.

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Michael Fu VP Of Finance

Michael Fu

Chief Financial Officer

Michael is an innovative financial leader who brings nearly two decades of finance experience to Reali. He oversees all corporate and operational finance initiatives to navigate Reali's next phase of growth.

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Roger Cummings Broker of Record

Roger Cummings

Broker of Record

As a 20+ year industry veteran in real estate sales and management, Roger has a proven track record of delivering exceptional leadership which has helped empower Reali's continued agent growth and regional expansion.

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Reali Great Investors


Haim Amit

Dan Fishback

Warren Weiss

Susan Whiting

Raj Vaswani

William Elmore

Alex Ott

Willie Tejada

Scott & Josie Chernoff

Scott Lang

Aimee Paquin

Yuda Doron

Join our team!

Become a part of something different. An entirely new formula for real estate success, with a dash of reality sprinkled in for good measure.

We’re looking for experienced real estate and technology professionals with an entrepreneurial spirit and the desire to affect people’s lives in truly powerful ways. Check our Careers page for current openings.