Our Mission

Create an end-to-end transaction platform that addresses every need of our customers through their entire homeownership journey

Reali Beginnings

Our founders have spent the last two decades buying, selling, renting, building, managing and investing in virtually every type of residential and business structure.

During this time, they learned a thing or two about the real estate system and came to the following conclusion: It had to change.

They formed Reali to rebuild the system from the ground up. A new system, engineered around real information, real communication, real technology and real expertise.

The result? Really happy Buyers and Sellers. You could say we’ve put the “real” back in real estate...Reali.

Our Founders

Amit Haller

Co-founder & CEO

With nearly three decades of leadership experience, Amit’s unique background blends real estate, technology and entrepreneurship, positioning him perfectly to lead Reali’s efforts to re-define the real estate process.

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Ami Avrahami

Co-founder & CPO

A law graduate and multi-disciplined professional, Ami has 15 years of experience in consumer-based Web/Mobile platforms and capital allocations. His driven and hands-on style keeps Reali at the forefront of real estate innovation.

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A Reali Great Team

Our goal when forming Reali was to blend the best in real estate and technology know-how to develop premium solutions and services for our customers.

We aren’t just Real Estate Agents (National Association of Realtors™) who dabble in technology, or visa-versa. We are real estate experts and proven technologists working together to unveil a new paradigm for today’s Buyers and Sellers.

Meet the rest of our Executive Team

Tyler Baldwin

CRO

Tyler is a strategic go-to-market leader with extensive experience successfully launching global products at scale. He leads the sales, marketing, and operations teams with a focus on building Reali's rapidly expanding operations.

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Randa McMinn

CMO

For over 20 years, Randa has been using a customer first focus and advanced analytics to drive growth for organizations in tech, real estate, and financial services. She leads the marketing team that brings the Reali platform to life.

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Eran Knaz

VP of R&D

Eran has over 15 years of experince leading and building international teams in multi-disciplinary areas, combining practical creative thinking with strong performance and deep technological knowledge.

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Stacy Hoover

Head of Product

With 10 years of product leadership and a background in user experience and design, Stacy brings disruptive and creative thinking to the Head of Product role. She serves as a conduit for growth by harnessing an Reali's mission and building principled steps.

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Ray Habot

VP of Finance & Operations

Ray is an experienced finance and operations executive with a successful track record leading strategy and execution at scale, from early stage startups to large public companies. At Reali, she oversees finance and accounting, HR, legal and key corporate functions.

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Jason van den Brand

GM of Home Loans

Jason is a 15 year veteran of the mortgage industry. He has been at the intersection of entrepreneurship, mortgage, and real estate technologies and at Reali, leads the mortgage team to make home loans honest, fast, and completely online.

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Roger Cummings

Broker of Record

As a 20+ year industry veteran in real estate sales and management, Roger has a proven track record of delivering exceptional leadership which has helped empower Reali's continued agent growth and regional expansion.

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Reali Great Investors

INVESTMENT NETWORK

Haim Amit

Dan Fishback

Warren Weiss

Susan Whiting

Raj Vaswani

William Elmore

Alex Ott

Willie Tejada

Scott & Josie Chernoff

Scott Lang

Aimee Paquin

Yuda Doron

Join our team!

Become a part of something different. An entirely new formula for real estate success, with a dash of reality sprinkled in for good measure.

We’re looking for experienced real estate and technology professionals with an entrepreneurial spirit and the desire to affect people’s lives in truly powerful ways. Check our Careers page for current openings.