This week, Hometap released a Homeownership Study that showed 73% of homeowners surveyed feel “house rich, cash poor” some of the time. In the same study, 60% of millennial homeowners said housing costs make it difficult to achieve important financial goals, and 42% worried about whether they’ll be able to save enough to pay for their children’s college tuition.

Real estate startups are buying rivals and debuting services to get more of the business tied to a residential real estate transaction.

It wouldn’t be a stretch to say that the thing a lot of consumer-facing tech (whether that is Uber, smart home equipment, or even a Keurig coffee machine) offers is a better way to do an old thing. Hailing taxis is a pain. Setting up a security system can be a nightmare. Brewing an entire pot of coffee if you just want one is time-consuming and wasteful. The list goes on and on.

Randa’s mission is to transform marketing into a continuous growth driver for the organization while also positioning Reali as a leading real estate brand with a customer-first approach.

Expanding real estate technology company Reali has appointed Randa McMinn as its chief marketing officer. McMinn has over 20 years of marketing experience, and has most recently been the senior vice president of marketing at Ten-X.

Last week, Diana Olick at CNBC reported that a new plunge in mortgage rates could save borrowers thousands of dollars. We’re excited about what that means for home buyers and sellers!

As Reali’s first head of product, Stacy Hoover leads product innovation for Reali, a flat-fee real estate technology brokerage that also recently expanded into mortgages.

Now that summer is over, it might be a good time to start thinking about buying a home and getting the best deal this fall. According to Realtor.com, the end of September and early October is when home buyers will see higher inventory and less competition.

Real estate technology firm Reali has expanded its escrow service with the launch of Reali Escrow.

Not more than a month after expanding with a home trade-in program, real estate technology company Reali has launched an escrow program in an effort to save homebuyers and sellers time and money.

Thinking about buying or selling a home, but not sure how we’re different than a traditional real estate agent? You’re not alone. We are answering the top questions we get from buyers and sellers so you can understand what it’s like to work with a Reali Agent.  In real estate, nobody’s got your back like […]

New closing service adds more convenience, cost-savings and stress reduction for buyers and sellers

From the day we launched Reali, we set out to build a different kind of real estate experience for home buyers and sellers. Everything we do is designed with the customer in mind. And we’re driven by one goal of building out a seamless, end-to-end real estate platform to help reduce stress when buying or selling a home. That’s why today we’re excited to share the news that we are adding escrow services to the mix with the launch of Reali Escrow!

Reali announced this week that it is launching a service that allows homeowners to sell their existing home and buy a new one, all in one transaction.

Reali Trade-In™ provides savings and convenience for sellers in three easy steps at no additional cost

Reali’s platform allows users to complete a loan application completely online; customers can upload and sign documents electronically and track the progress of their loan, including payments, through the user dashboard.

If you’ve ever experienced selling and buying a new home at the same time you understand the unique challenges that come with getting the timing just right. Today, Reali is changing all of that with the introduction of a new program that helps sellers buy and sell a home at the same time: Reali Trade-In.

Reali is big on community and improving the quality of life for all. So when Sacramento Reali Agent Abel Simonyan shared the news that St. HOPE Public Schools was in need of additional back-to-school supplies for the school year, we were eager to pitch in. That’s why this weekend Reali is hosting a school supply drive to benefit St. HOPE students.

Before choosing to sell a home, you should investigate the unique motivators that are driving you to make this decision. Why do you want to make this change? What are you looking to do in the future? What are your real estate goals? What emotions are attached to this sale? By answering these inner questions, you’ll be able to see if this is the right move to make. With better insight, you’ll be able to take a powerful stance and make the most out of this deal.

San Mateo-based real estate tech startup Reali is offering qualified buyers the cash to make an all-cash offer.

For those who are new to the world of real estate, the decision to sell your home can be quite daunting. As with any large transaction, there’s a lot that goes into the process of selling a residential property. Since the unknown can easily seem overwhelming, getting an insight into what home sellers should expect […]

Real estate technology company Reali announced Tuesday a second generation of their its app, supporting an end-to-end journey for homebuyers. This is the first time the company has updated the app since its origination in 2016.

New app from real estate innovator Reali gives buyers more insight into the home buying process and provides valuable transparency that home buyers crave

We’re happiest when we know things. When we have transparency. But most of all, when we feel we have a team we can count on for full support. That’s why we spent the last year designing a new app and back office experience to better support you when buying a home.

How banks are striking back against Quicken Loans and other digital-first lenders in the $9 trillion US mortgage market

Buying a home has long been touted as one of the best investments you can make. After all, it’s the American Dream. But, do you really understand the benefits of buying vs. renting? 

From having more privacy (yes, this is a thing) to realizing financial benefits, there are some really strong cases for buying your own home. 

The Reali Cash Offer program enables qualified buyers to make an all-cash offer with as little as zero percent down, which it says will help buyers especially in tight markets where competition is high, often due to investors participation.

The down payment isn’t the only thing homebuying hopefuls should save for – closing costs typically range from 3-6 percent of the home’s value. Amit Haller, founder and CEO of Reali, explains how his company is able to save new homebuyers thousands of dollars.

Real estate innovator offers new program to provide buyers with stronger, all-cash offers which streamline the home buying process

The idea of buying and selling your home at the same time may seem scary and overwhelming but it doesn’t have to be. With a strategic plan in place and the right team behind you, you can do it!

Looking for a home in California? Stop by our open houses and meet the Reali team this weekend!

Check open house times and property websites for additional information. 

Reali, a real estate startup facilitating transactions between property buyers and sellers, today announced that it’s expanded its series B financing by $9 million, bringing the round to $29 million and the company’s total venture capital raised to nearly $40 million.

And it appears the company has no plans of slowing down, as this week, Reali announced that it raised $9 million more in a Series B2 funding round. According to the company, the B2 financing round was led by Group 11, along with existing investors Zeev Ventures and Signia Ventures.

Additional funding to further its goals of vertically integrating all parts of the home buying and selling transaction

Today, we’re spotlighting United States Navy Lieutenant Commander Jason Schechter, a Reali for Good Buyer located in San Diego, CA. After recently selling his home in Florida, Jason was ready to make his next move with Reali.

We’re so excited to share the news that Reali has been recognized as a winner of the 2019 Bay Area Best Places to Work! The award is presented by the San Francisco Business Times and the Silicon Valley Business Journal. It’s a significant milestone for us as a company, and we are thrilled to share this award with the entire Reali family.

Reali’s goal is to create a seamless, innovative and superior customer experience during one of the most stressful moments in life, buying and selling a home, at a fraction of the cost. Using technology, Reali increases the efficiency of in-house real estate agents and loan offers, bringing simplicity to an antiquated, unnecessarily complicated process.

As part of this acquisition, Lenda’s proprietary technology will be incorporated into Reali’s existing platform under the banner Reali Loans. The new Reali Loans platform is being promoted being user-friendly and absent of origination fees, with competitive rates, fast approvals and speedy closing times. Reali Loans will include refinance loans with fixed or variable rates, […]

Reali, a flat-fee real estate startup that operates in California, is following the path laid out by other tech-focused real estate companies like Zillow, Redfin, and Opendoor and getting into the mortgage business. Reali announced Wednesday that it acquired Lenda, an online mortgage lender that launched in 2013 and currently operates in 12 states.

Acquisition of online mortgage lender provides Reali with wider breadth in product offering while passing along even more savings to customers

Flat-fee brokerage Reali announced Wednesday that it has acquired a loan company and is launching its own, in-house mortgage service. Reali Loans, as the new service has been dubbed, is the result of the company’s acquisition of Lenda, a mortgage startup with a tech platform that streamlines the lending process.

Reali brings Lenda into the fold Today, we announced Reali has acquired Lenda. This is an exciting time for us on two fronts. With this acquisition, we are taking our high tech real estate model and expanding it into a streamlined and efficient mortgage solution for our customers, saving them even more time and money. […]

Some people love checking out open houses and touring homes. Others hate it so much they can’t even watch “House Hunters” on HGTV without getting stressed. Whichever camp you fall in, we’ve rounded up some pro tips to prepare you for the big home tour. Here are Reali’s top five most helpful tips for touring […]

We get it. Home buying is a big step. If you’re thinking now is the time to buy, we’re confident Reali can deliver an awesome experience. Check out what our Reali customers have to say about us.

Looking to tour some awesome homes this weekend? Check out these homes that just hit the market.

On the daily, Bay Area residents are living through two of the most talked about topics at the national level: technology and real estate. A recent story from the New York Times – When Uber and Airbnb Go Public, San Francisco Will Drown in Millionaires – takes the Bay Area tech and real estate conversation to the next level.

Home shopping this weekend? You gotta check out these open houses and meet our team. Here’s a rundown of what’s open this weekend. Stylish Light-Filled Townhome in Palo Alto Experience this luxurious and spacious townhome at Sterling Park in South Palo Alto. This stunning 3 bed, 3 bath home with 2-car garage features an open […]

Reali Field Experts have the perfect mix of real estate and people skills. They are customer-centric, go-to members of our team on the ground in every local market Reali serves. For Eric Volkers, being a Field Expert in L.A. is everything. And you could say that there is no role more important than that of […]

Often, post inspection negotiations can be hard on sellers. They may feel like the buyers are dissecting their home or trying to score an even lower price. However, it doesn’t have to be that way. If you go into these negotiations with a level head and the right attitude, you can help strike a deal […]

Reali is all about streamlining home buying and selling for our customers while providing a better experience and superior service. Now Reali has teamed up with AAA House Manager so you can extend that experience to maintaining your new home. House Manager is a membership-based home maintenance service provided by AAA that offers home repairs […]

Looking for a home in L.A. or the Bay? We’ve got you covered. These five homes are all on the market and ready for you to stop by. Check, out the open house dates and times for each below. Bright and Airy Condo in Charming Valley Village Welcome to Valley Village, a charming L.A. neighborhood […]

Sales and go-to-market executive will lead growth and strategic operations as company expands and adds new products and services San Mateo, CA — December 6, 2018 — Reali, a full-service real estate technology brokerage transforming home buying and selling, today announces that Tyler Baldwin joins the company as Chief Revenue Officer. Formerly Head of Sales […]

It’s not often that you find a company with a strong mission and vision with a dedicated team behind it. I’ve been fortunate to find it — twice. After seven years in strategic go-to-market and leadership roles at LinkedIn, I’m excited to announce that I’ve joined Reali as Chief Revenue Officer. Reali is a cutting-edge real estate […]

With traditional residential brokerages already struggling with narrowing margins, a Silicon Valley startup is expanding to Southern California touting it can squeeze commissions even more. Reali, based in San Mateo, uses artificial intelligence and big data to help facilitate the process of buyi

The tech-enabled brokerage that opened in 2016 is now available across the entire Golden State

Reali is excited to share the news that we are now fully available in all of California, with the addition of the Los Angeles metropolitan area. Since our launch in 2016 Reali has helped thousands of home buyers and sellers with our concierge-like service from in-house Reali Experts, our mobile app, and AI-powered tools. Plus, […]

Brokerage Achieves 10x Year-over-Year Growth While Earning Exceptional Customer Service Ratings SAN MATEO, Calif., Oct. 23, 2018 /PRNewswire/ — Reali, a full-service real estate technology brokerage transforming home-buying and selling, continues its expansion and is now fully available in all of California, with the addition of the Los Angeles metropolitan area. With concierge-like service from in-house Reali Experts, AI-powered tools and […]

Today we are announcing the launch of the Reali PricePredictor, a new AI-powered tool that predicts the probability of placing a winning offer on a home.   We believe the PricePredictor will help more buyers place successful offers because it offers up probabilities of winning a home at various offer prices and shows you what your […]

The California tech-enabled brokerage is launching PricePredictor to give consumers a percentage estimate of how strong any given bid is

Reali releases new PricePredictor tool, using AI to prevent buyers from overbidding . Amit Haller, CEO of Reali, will be a part of Vator’s Future of Real Estate salon on Oct. 25 by Steven Loeb on September 18, 2018

The new tool is designed to reduce the guesswork in determining a home’s ultimate sales price by showing buyers the estimated probability of what a home will sell for at a range of bids, much like a meteorologist gives the probability of rain.

One in Four Reali Buyers Have Used PricePredictor to Predict Probability of Placing a Winning Offer on a Home SAN MATEO, Calif., Sept. 18, 2018 /PRNewswire/ — Reali, a real estate technology company transforming home-buying and selling, today announces the release of an AI-powered tool that predicts the probability of placing a winning offer on a home. The PricePredictor reduces […]

An incident in San Diego may have crossed the line after a Compass broker threatened harm against a competitor with a menacing voice message.

The flat-fee startup says the company’s business model has led to pushback from commission-based rivals.      

Disrupting a trillion dollar industry, to focus on the customer, tends to make you a few enemies By Amit Haller, Reali CEO     Why Reali While working with traditional brokerages in the past, I noticed a few things. Marketing consistency and quality was always an issue, comparables weren’t very scientific, and of course, agents […]

In case you missed the BIG news, here it is: Reali is officially available in all areas of San Diego! The entire team is excited to bring our fresh approach to home buying and selling to more of California. July was a milestone month for Reali. We took our show on the road and expanded […]

The startup that charges buyers and sellers $950+ flat enters its third market, and will sell homes for military personnel for no fees.

New Partnership with Homes for Our Troops Supports U.S. Military Members & Veterans, Program Offers Buyers a 2.5-3% Cash Back Bonus to Cover Out of Pocket Fees and Allows Those who Purchased with Reali to Sell for Free if they Receive Permanent Change of Station Orders SAN MATEO, Calif., Aug. 3, 2018 /PRNewswire/ — Reali, a real estate […]

Reali, a flat-fee real estate startup that boasts it can sell a house in the San Francisco area for as little as $950, is planning to expand into Southern California and beyond, thanks to a $20 million injection of funding. Reali announced this week that it raised $20 million in a Series B round of […]

Reali is one of several Bay Area startups using technology to potentially upend the traditional real estate industry. Reali can save home sellers thousands of dollars in commissions.

Funding Will Accelerate Market Expansion & Development of Disruptive Real Estate Tools for Buyers and Sellers SAN MATEO, Calif., July 18, 2018 /PRNewswire/ — Reali, a real estate technology company transforming home-buying and selling, has raised $20 million in Series B funding led by Zeev Ventures, with participation from Signia Venture Partners and other investors, bringing the total raised to date to $30 million. […]

Reali, a tech-focused California brokerage, just raised another $20 million in Series B Funding from several prominent venture capital firms.  

Reali is one of several Bay Area startups using technology to potentially upend the traditional real estate industry. Reali can save home sellers thousands of dollars in commissions.  

San Mateo, California-based Reali, a real estate app, has secured $20 million in Series B funding. Zeev Ventures led the round with participation from other investors that included Signia Venture Partners.  

Reali, a provider of AI-powered real estate tools for buyers and sellers, raises $20M. The company combines AI and human intelligence to upend every aspect of the real estate space by Steven Loeb on July 18, 2018

Reali has some exciting news to share — we’ve raised $20 million in our Series B round! Led by Zeev Ventures, with participation from Signia Venture Partners and other individual investors, we closed our Series B round, bringing our total raised to date to $30 million. The funding will fuel Reali’s next big chapter, as we make great strides […]

Reali raises $20M for its flat-fee real estate platform

If you’re buying or selling a home with Reali, there’s no doubt you’ve met one or more of our knowledgeable and friendly Reali Experts. The Reali Experts are at the center of everything we do at Reali. If you’re less familiar with what our team does, here’s a quick rundown.

In our latest real estate tech founder interview, we’re speaking with Amit Haller, co-founder of Reali. Without further ado… What do you do? As CEO of Reali, I’m the number one salesman of the company. I sell all day long. I sell our product and value…

After 18 years in Sacramento, Rick Voss was looking to sell his home and move out of state to send his teenage daughter — the only one still living at home — to a private school in Reno, Nevada. “I heard about Reali on the radio, KFBK in Sacramento. The concept sounded great, and the price got my attention […]

Reali started with the belief that the real estate industry needed to change to serve home buyers and sellers in a better way. Since our launch, we’ve built a reputation for providing superior real estate service for a flat fee. Our innovative seller package local knowledge and experience make our agents the best equipped to […]

Maybe you’ve been in the market to buy a home for a while. Or you’re just getting started. Either way, Reali’s got a few tips to help you kick your home buying game into gear. One of the top questions we get from home buyers is: how can I improve my offer to secure the […]

The CMO Files: Omer Malchin, Reali Omer Malchin, Chief Marketing Officer at Reali   In a recent chat with IDG Connect, Reali CMO Omer Malchin shared his thoughts on the first product that excited him, his learnings as VP of Marketing at Netflix, and how he’s helping to change the archaic ways people buy and sell homes […]

Reali CEO Amit Haller discusses how real estate is following in the travel industry’s footsteps to serve a consumer empowered by information now freely available online.  

Getting pre-qualified with a bank for a loan is usually one of the first steps a buyer takes when looking into buying a home. When you share your bank pre-approval letter and proof of funds with Reali—and get Reali Qualified—you’ll be granted access to special in-app offerings exclusive to Reali Buyers.

What keeps CMOs awake at night?

Sacramento is one of the fastest-growing big cities in California. And every day there’s more buzz about the influx of people who are choosing the city over others in Northern California. And it’s just the beginning. As one of the few places in the state with room to grow, it’s the ideal location for home […]

Real estate upstarts such as Purplebricks and Reali have come to Sacramento offering to sell homes for lower commissions or even a flat rate. Redfin continues to make inroads with its full-service for less model.  

When you’re making an offer in a competitive market like the Bay Area, it’s easy to feel overwhelmed. Many buyers don’t fully realize you’ll likely need to submit multiple offers before you end up with a successful offer. While there are things you can do to make sure your offer is competitive, sometimes all it takes […]

Startup Reali is an online brokerage that aims to disrupt traditional models by handling the entire real estate transaction process, including buying.

Stream Amit Haller on the Real Estate Revolution by The Innovators Radio Show & Podcast from desktop or your mobile device  

Reali, a tech-focused real estate startup that charges flat fees for both homebuyers and sellers, is now offering one of the nation’s smallest transaction fees in one of the nation’s most expensive real estate markets. Reali announced this week that it is rolling out a new program that will help certain California buyers and sellers […]

Significant cost savings with up to 3% cash back to buyers and exceptional marketing services for sellers on the purchase and listing of homes up to $250,000

A $950 Flat Fee to Buy or Sell a Home. Yes, Reali!   At Reali, we believe you should be able to buy and sell a home no matter your budget. Starting today, we’re rolling out a new flat fee of $950 for homes priced under $250,000 to save buyers and sellers even more. You shouldn’t have […]

Reali’s flat fee keeps costs down for buyers and sellers of less expensive homes  

2017 was a monumental year for proptech. Who is going to shine this year? Here are 10 different early stage companies that managed to raise up to $10 million to date.  

First off, artificial intelligence is just going to keep getting bigger.

Get an Edge: Home Buying and Selling Tips for 2018   Whether you bought or sold a home in 2017 — or you were thinking about it — some big things happened in the Bay Area real estate market. By the numbers, the Bay Area saw an overwhelming increase in real estate transactions and record home prices. As we close […]

The Mistake: I made repeating mistakes in my companies Butterfly and IXI Mobile. From my perspective, I was a visionary of many new business concepts and trends in the industry. At IXI we were one of the first to create a smartphone for teenagers. In the early 2000s, we realized quickly that teenagers texted and […]

Research shows that more millennials are leaving the city and moving out to the ‘burbs! Amit Haller, Founder & CEO of Reali, joins Cheddar’s “House Rules” segment, sponsored by Chase Home Lending. He explains that the suburbs are actually turning into mini-cities, giving millennials more dining, fitness, and entertainment options. Also, due to companies such […]

Reali is a Bay Area startup trying to streamline the home-buying business by helping people cut out the middleman.

Read Reali CMO, Omer Malchin discuss the perfect balance of technology and human touch, having the right Martech implementation for better CX and maintaining the right support team to ease out the ongoing processes. He suggests that marketers could make communications relevant and timely with making the users journey as simple and pleasant as possible. […]

Bay Area real estate entrepreneurs are helping clients win bidding wars with commission rebates, but they also have established players squealing like stuck pigs.

The startup launched a year ago and sends prospective buyers messages while they tour a home using ‘Beacons’

Online real estate brokerage Reali Inc. has just landed an additional $3 million investment to its Series A round from Silicon Valley investor Oren Zeev.

Company: Reali

All the latest app development and app industry news, data, guides and resources

Reali, a tech-focused real estate company that offers flat fees for both buyers and sellers, announced Wednesday that it raised an additional $4 million to fund its growth in and around the Silicon Valley area. Earlier this year, Reali raised $5 million, which it planned to use to expand its operations throughout San Francisco. Now, the […]

Investor Oren Zeev Adds to Series A Funding Round SAN MATEO, Calif., Nov. 1, 2017 /PRNewswire/ — Reali (http://www.reali.com/), a highly interactive, app-enabled real estate company, today announces an additional $3 million investment into its Series A round from Silicon Valley investor, Oren Zeev. Oren is active in the real estate industry and serves or has served as a board member […]

San Mateo-based Reali, a developer of apps which help users find and purchase real estate, has raised $3M more in funding, the company disclosed today. The funding came from Zeev Ventures, which contributed $

On the agent side, the draw is that real estate professionals no longer have to negotiate commissions and haggle with other agents.

Reali’s market expansion continues, as we work to bring new ways of thinking to the real estate industry. Having already extended our coverage to all of the Bay Area, we now move to the hot markets of Sacramento and Solano Counties. Both of these counties are known for their affordability and proximity to multiple business […]

Redfin, other discounters bang on real estate industry’s door Investors are betting the time has finally come for real estate agents touting low commissions and high technology to mount a serious challenge to traditional brokerage firms. How else to explain the success of Redfin’s initial public offering? The Seattle company, which calls itself a “next-generation […]

Price wars are intensifying in the battle between real estate fintechs and traditional residential brokerages. Will Redfin’s successful IPO spur more real estate startups to offer discounts to those buying or selling homes.

A funny thing happens when people try to sell a home: They work hard to get their property in tip-top shape. They pay for cleaning, pest inspections and maybe a few upgrades. They can then pay handsomely for staging, photography, landscaping and other cosmetics to help the property shine. If the seller is working with […]

The San Mateo-based company hopes to disrupt the home-selling business.

Industry-First Model Drives Cost Savings and Benefits, Mobile-Friendly & Modern Real Estate Experience Expands to Sacramento and Solano Counties SAN MATEO, Calif., Aug. 3, 2017 /PRNewswire/ — Reali (http://www.reali.com/), a highly interactive, app-enabled real estate company, today announces an industry first– a full brokerage service that now offers a flat fee on the seller side, in addition to […]

“CNBC’s Diana Olick reports on the end of the slump in luxury home sales, the emergence of the flat fee brokerage and retail REITs getting slammed since brick and mortar stores have been slowing.”

Entrepreneur Amit Haller’s Reali and other Bay Area fintechs are on a mission to disrupt the way we buy and sell homes.

  For anyone who’s ever grumbled about government spending, gas tax or the price of eggs, here’s something to ponder: billions of dollars are spent each year on high real estate commissions. A boat load of cash that could be put to better use. As of today, in the Bay Area alone, this figure has hit […]

Fortune 500 Daily & Breaking Business News.

  Spring is a time of renewal…and a time for great new things from Reali. Our team has been busy turning the real estate market on its ear since our launch in late 2016. We’ve become quite disruptive — thank you very much — by putting tons of cash back into the hands of home buyers and sellers, rather […]

Innovative Real Estate Service Launches on Android and Introduces Buyer’s Journey Into its Mobile Offerings SAN MATEO, Calif., May 25, 2017 /PRNewswire/ — Reali (http://www.reali.com/), a highly interactive, app-enabled real estate company, today announces its expansion into all markets around the San Francisco Bay Area. The company also adds an Android app to its existing iOS app capabilities. Additionally, […]

Since the dawn of capitalism, businesspeople have cut out the middleman to gain a price advantage over the competition. Today, San Mateo, California startup Reali is putting a high-tech twist on this strategy with a real estate app that removes the buyers’ agent from the home-purchasing process. Taking buyers’ representatives out of the equation also […]

San Mateo, California-based Reali, which provides an app-enabled real estate marketplace, announced it has raised a $5 million Series A round led by Signia Venture Partners. The company previously raised $2 million in seed funding. from Liquid2 Ventures and Dragonfly Investments Group. As part of the funding, Ed Cluss, partner at Signia, has joined the […]

A real estate brokerage that uses a mobile app, beacons and low fees to service homebuyers and sellers has closed a $5 million Series A funding round. San Mateo, California-based Reali will use the cash to expand to all markets around the San Francisco Bay Area, including San Francisco, Oakland and San Jose, and continue […]

Reali wants to change how people buy and sell their homes and now it has $5 million more to work on it, thanks to a Series A led by Signia Venture Partners. The company also today announced that it is expanding beyond to the entire San Francisco Bay area, including the cities of San Francisco, […]

You may be reading this as you are resting in your home, perhaps having your morning coffee or sitting down at the end of a long day. You can relax at home because you feel safe and protected. This is how we want our homes to feel — a sanctuary from outside elements, whether that be the […]

  Unless you live in a wooden shoe, you may have noticed the sharp increase in people, traffic, and development happening in the Bay Area. Perhaps the fact that we are the center of the tech world is to blame for the ever growing rate of tech hires, and people flooding the area. At any […]

  The clouds have opened over California in recent weeks, bringing much needed rain to a parched region. Your tendency may be to snuggle up in front of the fire with a warm beverage. However, if you’re looking to buy a house, storm season is actually one of the best times to venture out and […]

  Your home is your palace, your oasis, your place. It represents your unique sense of style, and your experiences there are irreplaceable. Your experiences. Unfortunately, this means nothing to a prospective buyer. That wet blanket of reality represents some of the cold, hard facts related to selling a home. As such, it is important to consider […]

To say that you need to do your homework when purchasing a home is an understatement. It’s easily one of the most complex assignments you’ll ever experience…and then some. You must be equal parts shopper, dreamer, accountant, archeologist, private detective, psychiatrist and negotiator, all rolled up in one. And, you need a dependable partner by […]

  Selling a Home with Reali: The Whole Package Guilty pleasure fact: we love cookies…especially this time of year. Frosted, with nuts, without nuts, chocolate chips, sprinkles…bring ’em on! All that said (and eaten), we loathe the notorious cookie cutter approach that many real estate firms employ when selling homes. One size does not fit all, […]

  Prepping a home for sale is unlike anything else you’ve ever put on the market. It’s not as easy as doing a Karate Kid wax job on a car, or tuning an old guitar. In essence, you are creating a setting for people to imagine how they’d live their lives. Research has even shown […]

Making the decision to submit an offer on a house can be one of the most exciting and terrifying experiences of a lifetime…in equal parts. After all, this could be your new home, a place to settle and live your life. This could also be the biggest wad of cash you’ve ever laid down for […]

Like many listings in the Seattle area, Keith Mourer’s property received multiple offers — 10, to be exact. But this wasn’t a typical bidding war.

A Home for the Holidays, with a 2.5% Bonus in Your Gift Pile And just like that, the holidays are upon us. Reali is a new real estate marketplace that empowers buyers and sellers with modern tools, and leverages their mobile lifestyles in novel and inspiring ways. Our team has been busy getting the business […]

Reali is a Bay Area based startup that is streamlining the real estate business by helping homebuyers to cut out the middleman.

Called Reali, the company has created an app that allows buyers and sellers to operate easily without real estate agents.

A new app called Reali cuts out the need for a real estate agent. Instead, home buyers and sellers navigate the process on their smartphone.

A Bay Area startup is aiming to shake up the real estate industry.

Amit Haller and Ami Avrahami, Reali Founders   Imagine a fully-transparent process for buying or selling a home. A process where you always know what’s coming, what to expect and who to expect it from. And, imagine if such a process resulted in an easier transaction that actually saved you money — that’s right, saved you money — when buying or selling […]

Real Estate Marketplace Secures $2 Million Seed Round From Top Investors, Innovative App Offers Complete Solution for Home Buyers SAN MATEO, Calif., Oct. 19, 2016 /PRNewswire/ — Reali (http://www.reali.com/), a real estate technology startup, today announces the launch of its real estate marketplace that matches buyers and sellers at a fair price, by empowering users […]

A startup touting rock-bottom fees, transparent bidding and a mobile app “in lieu of a traditional agent” is the latest upstart brokerage to launch with millions in the bank. Reali‘s business model revolves around an app that offers listing search, the ability to make and view offers, submit paperwork and chat with a “live expert.

Reali lets you find a house, make an offer, conduct bids, and see counter offers — all on your own — through an app.

Funding Snapshot