A new way to buy and sell a home at the same time with Reali Trade-In

If you’ve ever experienced selling and buying a new home at the same time you understand it’s almost impossible to get the timing just right. And it’s expensive. Paying for two mortgages, moving in with family, or paying for a short-term rental all because you need the equity in your current home to buy a new one.

Today, Reali is changing all of that with Reali Trade-In, a new program that makes it easier and more convenient for you to purchase a new home before your current home is sold.

So how does the program work? Let’s break it down.

Buy First. Sell Second.

First, we buy your new home with our cash and help you move in as soon as you’re ready. We’ll even carry the cost of your rent! Next, we’ll clean, prep, and stage your current home for sale (on our dime!). Once it sells, you’ll use those proceeds to buy your new home from us at the same price we purchased it for, regardless of market changes.

An alternative to iBuyer programs

Reali Trade-In is designed to eliminate the awkward, expensive, and stress-filled process that buying and selling a home at the same time puts on homeowners. But it’s also an alternative to newer iBuyer programs that net sellers – who often need the equity in the home to purchase a new home – 11% less on average than those who sell their home on the open market (source: MarketWatch). We believe you should benefit the most from your real estate transaction, not paying your agent thousands in fees and commission.

“We love our new home in Lathrop and not having to find another place to live while we sold our current home in Belmont was a huge relief,” said Cynthia Boardman, a Reali Trade-In customer. “The process was stress-free, easy, and my home sold for top dollar.”

At Reali, dedicated to making homeownership simple, affordable, and stress-free for all. To get there, we’re reinventing the model, delivering solutions like Trade-In that are driven by the interests of the homeowner, not by agent commissions.

So what are you waiting for? Let’s get moving!