This week, Hometap released a Homeownership Study that showed 73% of homeowners surveyed feel “house rich, cash poor” some of the time. In the same study, 60% of millennial homeowners said housing costs make it difficult to achieve important financial goals, and 42% worried about whether they’ll be able to save enough to pay for their children’s college tuition.
November 07, 2019
Why many homeowners are left feeling “house rich, cash poor”

This week, Hometap released a Homeownership Study that showed 73% of homeowners surveyed feel “house rich, cash poor” some of the time. In the same study, 60% of millennial homeowners said housing costs make it difficult to achieve important financial goals, and 42% worried about whether they’ll be able to save enough to pay for their children’s college tuition.

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Lower mortgage rates could save borrowers thousands of dollars

Last week, Diana Olick at CNBC reported that a new plunge in mortgage rates could save borrowers thousands of dollars. We’re excited about what that means for home buyers and sellers!

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Real estate market’s ‘Black Friday’ is here

Now that summer is over, it might be a good time to start thinking about buying a home and getting the best deal this fall. According to Realtor.com, the end of September and early October is when home buyers will see higher inventory and less competition.

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What it’s like to work with a Reali Agent

Thinking about buying or selling a home, but not sure how we’re different than a traditional real estate agent? You’re not alone. We are answering the top questions we get from buyers and sellers so you can understand what it’s like to work with a Reali Agent.  In real estate, nobody’s got your back like […]

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Adding Reali Escrow to the Mix to Save You Time & Money

From the day we launched Reali, we set out to build a different kind of real estate experience for home buyers and sellers. Everything we do is designed with the customer in mind. And we’re driven by one goal of building out a seamless, end-to-end real estate platform to help reduce stress when buying or selling a home. That’s why today we’re excited to share the news that we are adding escrow services to the mix with the launch of Reali Escrow!

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A new way to buy and sell a home at the same time with Reali Trade-In

If you’ve ever experienced selling and buying a new home at the same time you understand the unique challenges that come with getting the timing just right. Today, Reali is changing all of that with the introduction of a new program that helps sellers buy and sell a home at the same time: Reali Trade-In.

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Reali Hosts School Supply Drive for St. HOPE Students in Sacramento

Reali is big on community and improving the quality of life for all. So when Sacramento Reali Agent Abel Simonyan shared the news that St. HOPE Public Schools was in need of additional back-to-school supplies for the school year, we were eager to pitch in. That’s why this weekend Reali is hosting a school supply drive to benefit St. HOPE students.

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Should I Sell my House? 4 Questions to Ask Before Listing your Home for Sale

Before choosing to sell a home, you should investigate the unique motivators that are driving you to make this decision. Why do you want to make this change? What are you looking to do in the future? What are your real estate goals? What emotions are attached to this sale? By answering these inner questions, you’ll be able to see if this is the right move to make. With better insight, you’ll be able to take a powerful stance and make the most out of this deal.

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What to Expect During the Home Selling Process

For those who are new to the world of real estate, the decision to sell your home can be quite daunting. As with any large transaction, there’s a lot that goes into the process of selling a residential property. Since the unknown can easily seem overwhelming, getting an insight into what home sellers should expect […]

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Introducing the New Reali App: Redesigned, Better Features, More to Love

We’re happiest when we know things. When we have transparency. But most of all, when we feel we have a team we can count on for full support. That’s why we spent the last year designing a new app and back office experience to better support you when buying a home.

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5 Must-Understand Benefits to Buying (vs. Renting) a Home 

Buying a home has long been touted as one of the best investments you can make. After all, it’s the American Dream. But, do you really understand the benefits of buying vs. renting? 

From having more privacy (yes, this is a thing) to realizing financial benefits, there are some really strong cases for buying your own home. 

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6 Tips for Buying and Selling a Home at the Same Time

The idea of buying and selling your home at the same time may seem scary and overwhelming but it doesn’t have to be. With a strategic plan in place and the right team behind you, you can do it!

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Reali Open Houses this Weekend: June 8-9, 2019

Looking for a home in California? Stop by our open houses and meet the Reali team this weekend!

Check open house times and property websites for additional information. 

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Reali Buyer Story: Meet Jason

Today, we’re spotlighting United States Navy Lieutenant Commander Jason Schechter, a Reali for Good Buyer located in San Diego, CA. After recently selling his home in Florida, Jason was ready to make his next move with Reali.

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Reali is a 2019 Best Place to Work!

We’re so excited to share the news that Reali has been recognized as a winner of the 2019 Bay Area Best Places to Work! The award is presented by the San Francisco Business Times and the Silicon Valley Business Journal. It’s a significant milestone for us as a company, and we are thrilled to share this award with the entire Reali family.

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We are family!

Reali brings Lenda into the fold Today, we announced Reali has acquired Lenda. This is an exciting time for us on two fronts. With this acquisition, we are taking our high tech real estate model and expanding it into a streamlined and efficient mortgage solution for our customers, saving them even more time and money. […]

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Reali’s Top 5 Tips for Touring a Home

Some people love checking out open houses and touring homes. Others hate it so much they can’t even watch “House Hunters” on HGTV without getting stressed. Whichever camp you fall in, we’ve rounded up some pro tips to prepare you for the big home tour. Here are Reali’s top five most helpful tips for touring […]

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Reali customers are talking – and we’re pretty proud

We get it. Home buying is a big step. If you’re thinking now is the time to buy, we’re confident Reali can deliver an awesome experience. Check out what our Reali customers have to say about us.

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Reali Open Houses This Weekend: March 23-24, 2019

Looking to tour some awesome homes this weekend? Check out these homes that just hit the market.

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Reali Experts: Buy your new home now, before 10,000 new millionaires hit the Bay Area

On the daily, Bay Area residents are living through two of the most talked about topics at the national level: technology and real estate. A recent story from the New York Times – When Uber and Airbnb Go Public, San Francisco Will Drown in Millionaires – takes the Bay Area tech and real estate conversation to the next level.

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Reali Open Houses This Weekend: February 23-24, 2019

Home shopping this weekend? You gotta check out these open houses and meet our team. Here’s a rundown of what’s open this weekend. Stylish Light-Filled Townhome in Palo Alto Experience this luxurious and spacious townhome at Sterling Park in South Palo Alto. This stunning 3 bed, 3 bath home with 2-car garage features an open […]

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Life at Reali: Q&A with L.A. Field Expert Eric Volkers

Reali Field Experts have the perfect mix of real estate and people skills. They are customer-centric, go-to members of our team on the ground in every local market Reali serves. For Eric Volkers, being a Field Expert in L.A. is everything. And you could say that there is no role more important than that of […]

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Tackle Home Maintenance with AAA House Manager

Reali is all about streamlining home buying and selling for our customers while providing a better experience and superior service. Now Reali has teamed up with AAA House Manager so you can extend that experience to maintaining your new home. House Manager is a membership-based home maintenance service provided by AAA that offers home repairs […]

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Reali Open Houses This Weekend: January 11, 2019

Looking for a home in L.A. or the Bay? We’ve got you covered. These five homes are all on the market and ready for you to stop by. Check, out the open house dates and times for each below. Bright and Airy Condo in Charming Valley Village Welcome to Valley Village, a charming L.A. neighborhood […]

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Reali’s Chief Revenue Officer: Why I Joined Reali

It’s not often that you find a company with a strong mission and vision with a dedicated team behind it. I’ve been fortunate to find it — twice. After seven years in strategic go-to-market and leadership roles at LinkedIn, I’m excited to announce that I’ve joined Reali as Chief Revenue Officer. Reali is a cutting-edge real estate […]

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Reali big news: Reali is now serving Los Angeles and the entire state of California!

Reali is excited to share the news that we are now fully available in all of California, with the addition of the Los Angeles metropolitan area. Since our launch in 2016 Reali has helped thousands of home buyers and sellers with our concierge-like service from in-house Reali Experts, our mobile app, and AI-powered tools. Plus, […]

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Announcing the Reali PricePredictor, your key to winning the home you want

Today we are announcing the launch of the Reali PricePredictor, a new AI-powered tool that predicts the probability of placing a winning offer on a home.   We believe the PricePredictor will help more buyers place successful offers because it offers up probabilities of winning a home at various offer prices and shows you what your […]

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Traditional brokerages: Why so serious?

Disrupting a trillion dollar industry, to focus on the customer, tends to make you a few enemies By Amit Haller, Reali CEO     Why Reali While working with traditional brokerages in the past, I noticed a few things. Marketing consistency and quality was always an issue, comparables weren’t very scientific, and of course, agents […]

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We’re ready for you, San Diego

In case you missed the BIG news, here it is: Reali is officially available in all areas of San Diego! The entire team is excited to bring our fresh approach to home buying and selling to more of California. July was a milestone month for Reali. We took our show on the road and expanded […]

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Reali CEO: How We’ll Use AI to Build an Even Better Real Estate Experience

Reali has some exciting news to share — we’ve raised $20 million in our Series B round! Led by Zeev Ventures, with participation from Signia Venture Partners and other individual investors, we closed our Series B round, bringing our total raised to date to $30 million. The funding will fuel Reali’s next big chapter, as we make great strides […]

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Meet the Reali Experts

If you’re buying or selling a home with Reali, there’s no doubt you’ve met one or more of our knowledgeable and friendly Reali Experts. The Reali Experts are at the center of everything we do at Reali. If you’re less familiar with what our team does, here’s a quick rundown.

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Reali Seller Story: Meet Rick

After 18 years in Sacramento, Rick Voss was looking to sell his home and move out of state to send his teenage daughter — the only one still living at home — to a private school in Reno, Nevada. “I heard about Reali on the radio, KFBK in Sacramento. The concept sounded great, and the price got my attention […]

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What to Expect When Selling Your Home with Reali

Reali started with the belief that the real estate industry needed to change to serve home buyers and sellers in a better way. Since our launch, we’ve built a reputation for providing superior real estate service for a flat fee. Our innovative seller package local knowledge and experience make our agents the best equipped to […]

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How to Improve Your Offer in a Hot Market

Maybe you’ve been in the market to buy a home for a while. Or you’re just getting started. Either way, Reali’s got a few tips to help you kick your home buying game into gear. One of the top questions we get from home buyers is: how can I improve my offer to secure the […]

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The CMO Files: Omer Malchin, Reali

The CMO Files: Omer Malchin, Reali Omer Malchin, Chief Marketing Officer at Reali   In a recent chat with IDG Connect, Reali CMO Omer Malchin shared his thoughts on the first product that excited him, his learnings as VP of Marketing at Netflix, and how he’s helping to change the archaic ways people buy and sell homes […]

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Maximize Your Reali Experience and Get Reali Verified

Getting pre-qualified with a bank for a loan is usually one of the first steps a buyer takes when looking into buying a home. When you share your bank pre-approval letter and proof of funds with Reali—and get Reali Qualified—you’ll be granted access to special in-app offerings exclusive to Reali Buyers.

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Why Now is a Reali Great Time to Buy or Invest in Sacramento Real Estate

Sacramento is one of the fastest-growing big cities in California. And every day there’s more buzz about the influx of people who are choosing the city over others in Northern California. And it’s just the beginning. As one of the few places in the state with room to grow, it’s the ideal location for home […]

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Get Noticed with “Dear Seller”

When you’re making an offer in a competitive market like the Bay Area, it’s easy to feel overwhelmed. Many buyers don’t fully realize you’ll likely need to submit multiple offers before you end up with a successful offer. While there are things you can do to make sure your offer is competitive, sometimes all it takes […]

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A $950 Flat Fee to Buy or Sell a Home. Yes, Reali!

A $950 Flat Fee to Buy or Sell a Home. Yes, Reali!   At Reali, we believe you should be able to buy and sell a home no matter your budget. Starting today, we’re rolling out a new flat fee of $950 for homes priced under $250,000 to save buyers and sellers even more. You shouldn’t have […]

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Get an Edge: Home Buying and Selling Tips for 2018

Get an Edge: Home Buying and Selling Tips for 2018   Whether you bought or sold a home in 2017 — or you were thinking about it — some big things happened in the Bay Area real estate market. By the numbers, the Bay Area saw an overwhelming increase in real estate transactions and record home prices. As we close […]

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Reali Hits the I-80 Corridor — Now Serving Sacramento and Solano Counties

Reali’s market expansion continues, as we work to bring new ways of thinking to the real estate industry. Having already extended our coverage to all of the Bay Area, we now move to the hot markets of Sacramento and Solano Counties. Both of these counties are known for their affordability and proximity to multiple business […]

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Reali Just Says NO to Commissions…And Says YES to Seller Rewards

A funny thing happens when people try to sell a home: They work hard to get their property in tip-top shape. They pay for cleaning, pest inspections and maybe a few upgrades. They can then pay handsomely for staging, photography, landscaping and other cosmetics to help the property shine. If the seller is working with […]

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Where Has All the Money Gone?

  For anyone who’s ever grumbled about government spending, gas tax or the price of eggs, here’s something to ponder: billions of dollars are spent each year on high real estate commissions. A boat load of cash that could be put to better use. As of today, in the Bay Area alone, this figure has hit […]

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Reali-Land is Expanding!

  Spring is a time of renewal…and a time for great new things from Reali. Our team has been busy turning the real estate market on its ear since our launch in late 2016. We’ve become quite disruptive — thank you very much — by putting tons of cash back into the hands of home buyers and sellers, rather […]

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Protect Your Investment

You may be reading this as you are resting in your home, perhaps having your morning coffee or sitting down at the end of a long day. You can relax at home because you feel safe and protected. This is how we want our homes to feel — a sanctuary from outside elements, whether that be the […]

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Too many people, too little housing — why it’s a perfect time to buy or sell

  Unless you live in a wooden shoe, you may have noticed the sharp increase in people, traffic, and development happening in the Bay Area. Perhaps the fact that we are the center of the tech world is to blame for the ever growing rate of tech hires, and people flooding the area. At any […]

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The Stormy Search — The Benefits of Viewing a Property in Bad Weather

  The clouds have opened over California in recent weeks, bringing much needed rain to a parched region. Your tendency may be to snuggle up in front of the fire with a warm beverage. However, if you’re looking to buy a house, storm season is actually one of the best times to venture out and […]

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What is Your Home Really Worth?

  Your home is your palace, your oasis, your place. It represents your unique sense of style, and your experiences there are irreplaceable. Your experiences. Unfortunately, this means nothing to a prospective buyer. That wet blanket of reality represents some of the cold, hard facts related to selling a home. As such, it is important to consider […]

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Navigating the Home Buying Process

To say that you need to do your homework when purchasing a home is an understatement. It’s easily one of the most complex assignments you’ll ever experience…and then some. You must be equal parts shopper, dreamer, accountant, archeologist, private detective, psychiatrist and negotiator, all rolled up in one. And, you need a dependable partner by […]

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Selling a Home with Reali: The Whole Package

  Selling a Home with Reali: The Whole Package Guilty pleasure fact: we love cookies…especially this time of year. Frosted, with nuts, without nuts, chocolate chips, sprinkles…bring ’em on! All that said (and eaten), we loathe the notorious cookie cutter approach that many real estate firms employ when selling homes. One size does not fit all, […]

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Selling a Home with Reali: Smart Staging

  Prepping a home for sale is unlike anything else you’ve ever put on the market. It’s not as easy as doing a Karate Kid wax job on a car, or tuning an old guitar. In essence, you are creating a setting for people to imagine how they’d live their lives. Research has even shown […]

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Making an Offer on a House — The Reali Way

Making the decision to submit an offer on a house can be one of the most exciting and terrifying experiences of a lifetime…in equal parts. After all, this could be your new home, a place to settle and live your life. This could also be the biggest wad of cash you’ve ever laid down for […]

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Reali Home Buying Tip of the Month:

A Home for the Holidays, with a 2.5% Bonus in Your Gift Pile And just like that, the holidays are upon us. Reali is a new real estate marketplace that empowers buyers and sellers with modern tools, and leverages their mobile lifestyles in novel and inspiring ways. Our team has been busy getting the business […]

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Reali nice to meet you

Amit Haller and Ami Avrahami, Reali Founders   Imagine a fully-transparent process for buying or selling a home. A process where you always know what’s coming, what to expect and who to expect it from. And, imagine if such a process resulted in an easier transaction that actually saved you money — that’s right, saved you money — when buying or selling […]

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