This week, Hometap released a Homeownership Study that showed 73% of homeowners surveyed feel “house rich, cash poor” some of the time. In the same study, 60% of millennial homeowners said housing costs make it difficult to achieve important financial goals, and 42% worried about whether they’ll be able to save enough to pay for their children’s college tuition.
November 07, 2019
Bay Area real estate tech startups expand services to capture more of the action

Real estate startups are buying rivals and debuting services to get more of the business tied to a residential real estate transaction.

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Young Real Estate Buyers Respond to Thoughtful, Authentic Branding

It wouldn’t be a stretch to say that the thing a lot of consumer-facing tech (whether that is Uber, smart home equipment, or even a Keurig coffee machine) offers is a better way to do an old thing. Hailing taxis is a pain. Setting up a security system can be a nightmare. Brewing an entire pot of coffee if you just want one is time-consuming and wasteful. The list goes on and on.

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Reali names Randa McMinn chief marketing officer

Expanding real estate technology company Reali has appointed Randa McMinn as its chief marketing officer. McMinn has over 20 years of marketing experience, and has most recently been the senior vice president of marketing at Ten-X.

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2019 HW Tech Trendsetter: Stacy Hoover

As Reali’s first head of product, Stacy Hoover leads product innovation for Reali, a flat-fee real estate technology brokerage that also recently expanded into mortgages.

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Reali beefs up end-to-end services with Reali Escrow

Real estate technology firm Reali has expanded its escrow service with the launch of Reali Escrow.

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Reali continues to expand, launches escrow program

Not more than a month after expanding with a home trade-in program, real estate technology company Reali has launched an escrow program in an effort to save homebuyers and sellers time and money.

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Growing real estate startup Reali expanding again, launches home trade-in program

Reali announced this week that it is launching a service that allows homeowners to sell their existing home and buy a new one, all in one transaction.

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Here is a list of the top nonbank and alternative lenders in 2019

Reali’s platform allows users to complete a loan application completely online; customers can upload and sign documents electronically and track the progress of their loan, including payments, through the user dashboard.

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This Bay Area startup puts up the cash for homebuyers’ all-cash offers

San Mateo-based real estate tech startup Reali is offering qualified buyers the cash to make an all-cash offer.

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Reali redesign allows end-to-end support for Realtors and homebuyers

Real estate technology company Reali announced Tuesday a second generation of their its app, supporting an end-to-end journey for homebuyers. This is the first time the company has updated the app since its origination in 2016.

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THE ONLINE MORTGAGE LENDING REPORT

How banks are striking back against Quicken Loans and other digital-first lenders in the $9 trillion US mortgage market

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Reali launches cash buyer program with as little as zero down

The Reali Cash Offer program enables qualified buyers to make an all-cash offer with as little as zero percent down, which it says will help buyers especially in tight markets where competition is high, often due to investors participation.

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This Start-Up Gives Buyers and Sellers Their Agent’s Commissions

The down payment isn’t the only thing homebuying hopefuls should save for – closing costs typically range from 3-6 percent of the home’s value. Amit Haller, founder and CEO of Reali, explains how his company is able to save new homebuyers thousands of dollars.

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Reali raises $29 million to replace realtor commissions with flat fees

Reali, a real estate startup facilitating transactions between property buyers and sellers, today announced that it’s expanded its series B financing by $9 million, bringing the round to $29 million and the company’s total venture capital raised to nearly $40 million.

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Fresh off expanding into mortgages, Reali raises millions to continue growing

And it appears the company has no plans of slowing down, as this week, Reali announced that it raised $9 million more in a Series B2 funding round. According to the company, the B2 financing round was led by Group 11, along with existing investors Zeev Ventures and Signia Ventures.

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Reali acquires online mortgage lender Lenda

Reali’s goal is to create a seamless, innovative and superior customer experience during one of the most stressful moments in life, buying and selling a home, at a fraction of the cost. Using technology, Reali increases the efficiency of in-house real estate agents and loan offers, bringing simplicity to an antiquated, unnecessarily complicated process.

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Fintech Reali Acquires Online Originator Lenda

As part of this acquisition, Lenda’s proprietary technology will be incorporated into Reali’s existing platform under the banner Reali Loans. The new Reali Loans platform is being promoted being user-friendly and absent of origination fees, with competitive rates, fast approvals and speedy closing times. Reali Loans will include refinance loans with fixed or variable rates, […]

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Real estate startup Reali acquires online lender Lenda, expands into mortgages

Reali, a flat-fee real estate startup that operates in California, is following the path laid out by other tech-focused real estate companies like Zillow, Redfin, and Opendoor and getting into the mortgage business. Reali announced Wednesday that it acquired Lenda, an online mortgage lender that launched in 2013 and currently operates in 12 states.

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Flat-fee brokerage Reali acquires mortgage lender

Flat-fee brokerage Reali announced Wednesday that it has acquired a loan company and is launching its own, in-house mortgage service. Reali Loans, as the new service has been dubbed, is the result of the company’s acquisition of Lenda, a mortgage startup with a tech platform that streamlines the lending process.

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Real Estate Agents Answer: How Can Sellers Ace Post-Inspection Negotiations?

Often, post inspection negotiations can be hard on sellers. They may feel like the buyers are dissecting their home or trying to score an even lower price. However, it doesn’t have to be that way. If you go into these negotiations with a level head and the right attitude, you can help strike a deal […]

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Reali, another tech-driven real estate startup, expands to LA

With traditional residential brokerages already struggling with narrowing margins, a Silicon Valley startup is expanding to Southern California touting it can squeeze commissions even more. Reali, based in San Mateo, uses artificial intelligence and big data to help facilitate the process of buyi

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Flat-fee brokerage Reali expands into Los Angeles

The tech-enabled brokerage that opened in 2016 is now available across the entire Golden State

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Reali releases AI tool to predict the winning bid on a home

The California tech-enabled brokerage is launching PricePredictor to give consumers a percentage estimate of how strong any given bid is

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Reali releases new PricePredictor tool, using AI to prevent buyers from overbidding

Reali releases new PricePredictor tool, using AI to prevent buyers from overbidding . Amit Haller, CEO of Reali, will be a part of Vator’s Future of Real Estate salon on Oct. 25 by Steven Loeb on September 18, 2018

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For home buyers hoping to win a bidding war, there’s now an app for that

The new tool is designed to reduce the guesswork in determining a home’s ultimate sales price by showing buyers the estimated probability of what a home will sell for at a range of bids, much like a meteorologist gives the probability of rain.

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We’re coming after you”: Compass broker leaves threatening voicemail for competitor

An incident in San Diego may have crossed the line after a Compass broker threatened harm against a competitor with a menacing voice message.

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HEAR IT: Reali releases threatening call from Compass agent

The flat-fee startup says the company’s business model has led to pushback from commission-based rivals.      

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Flat-fee brokerage Reali launches in San Diego

The startup that charges buyers and sellers $950+ flat enters its third market, and will sell homes for military personnel for no fees.

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Flat-fee real estate startup Reali raises $20 million to expand beyond California

Reali, a flat-fee real estate startup that boasts it can sell a house in the San Francisco area for as little as $950, is planning to expand into Southern California and beyond, thanks to a $20 million injection of funding. Reali announced this week that it raised $20 million in a Series B round of […]

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Real estate startup Reali plans to double workforce, eyes national expansion after latest fundraising

Reali is one of several Bay Area startups using technology to potentially upend the traditional real estate industry. Reali can save home sellers thousands of dollars in commissions.

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Mobile brokerage app Reali raises $20 million from tech investors

Reali, a tech-focused California brokerage, just raised another $20 million in Series B Funding from several prominent venture capital firms.  

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Real estate startup Reali plans to double workforce, eyes national expansion after latest fundraising

Reali is one of several Bay Area startups using technology to potentially upend the traditional real estate industry. Reali can save home sellers thousands of dollars in commissions.  

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Zeev Ventures leads Series B round for Reali

San Mateo, California-based Reali, a real estate app, has secured $20 million in Series B funding. Zeev Ventures led the round with participation from other investors that included Signia Venture Partners.  

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Reali, a provider of AI-powered real estate tools for buyers and sellers, raises $20M

Reali, a provider of AI-powered real estate tools for buyers and sellers, raises $20M. The company combines AI and human intelligence to upend every aspect of the real estate space by Steven Loeb on July 18, 2018

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Reali raises $20M for its flat-fee real estate platform

Reali raises $20M for its flat-fee real estate platform

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Meet the Real Estate Tech Founder: Amit Haller from Reali

In our latest real estate tech founder interview, we’re speaking with Amit Haller, co-founder of Reali. Without further ado… What do you do? As CEO of Reali, I’m the number one salesman of the company. I sell all day long. I sell our product and value…

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Interview: How Digital Real Estate Increases Efficiency While Cutting Costs

Reali CEO Amit Haller discusses how real estate is following in the travel industry’s footsteps to serve a consumer empowered by information now freely available online.  

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Do you need to pay all that money to a real estate agent? Upstart firms say no

Real estate upstarts such as Purplebricks and Reali have come to Sacramento offering to sell homes for lower commissions or even a flat rate. Redfin continues to make inroads with its full-service for less model.  

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Reali aims to reward buyers and sellers for using its brokerage services

Startup Reali is an online brokerage that aims to disrupt traditional models by handling the entire real estate transaction process, including buying.

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Amit Haller on the Real Estate Revolution

Stream Amit Haller on the Real Estate Revolution by The Innovators Radio Show & Podcast from desktop or your mobile device  

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Real estate startup Reali will help buy or sell your California home for only $950

Reali, a tech-focused real estate startup that charges flat fees for both homebuyers and sellers, is now offering one of the nation’s smallest transaction fees in one of the nation’s most expensive real estate markets. Reali announced this week that it is rolling out a new program that will help certain California buyers and sellers […]

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Reali introduces flat $950 commission for buying and selling homes under $250,000

Reali’s flat fee keeps costs down for buyers and sellers of less expensive homes  

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10 Real Estate Startups To Watch In 2018

2017 was a monumental year for proptech. Who is going to shine this year? Here are 10 different early stage companies that managed to raise up to $10 million to date.  

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Here’s What 18 Top Executives Say Will Happen in 2018

First off, artificial intelligence is just going to keep getting bigger.

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If I Knew Then…

The Mistake: I made repeating mistakes in my companies Butterfly and IXI Mobile. From my perspective, I was a visionary of many new business concepts and trends in the industry. At IXI we were one of the first to create a smartphone for teenagers. In the early 2000s, we realized quickly that teenagers texted and […]

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Why Millennials Are Moving to the ‘Burbs

Research shows that more millennials are leaving the city and moving out to the ‘burbs! Amit Haller, Founder & CEO of Reali, joins Cheddar’s “House Rules” segment, sponsored by Chase Home Lending. He explains that the suburbs are actually turning into mini-cities, giving millennials more dining, fitness, and entertainment options. Also, due to companies such […]

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Real Estate Service Lets You Be Your Own Agent

Reali is a Bay Area startup trying to streamline the home-buying business by helping people cut out the middleman.

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How Martech is changing the game for real estate – Reali CMO talks about the perfect stack

Read Reali CMO, Omer Malchin discuss the perfect balance of technology and human touch, having the right Martech implementation for better CX and maintaining the right support team to ease out the ongoing processes. He suggests that marketers could make communications relevant and timely with making the users journey as simple and pleasant as possible. […]

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How to win a Bay Area bidding war by pocketing a commission rebate of more than $28,000

Bay Area real estate entrepreneurs are helping clients win bidding wars with commission rebates, but they also have established players squealing like stuck pigs.

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‘No commission’ startup Reali raises another $3 million

The startup launched a year ago and sends prospective buyers messages while they tour a home using ‘Beacons’

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Reali lands $3M additional funding to grow its brokerage model

Online real estate brokerage Reali Inc. has just landed an additional $3 million investment to its Series A round from Silicon Valley investor Oren Zeev.

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Real estate app Reali to expand after closing $9m round

All the latest app development and app industry news, data, guides and resources

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Flat fee, tech-focused real estate firm Reali raises $4m to fund expansion

Reali, a tech-focused real estate company that offers flat fees for both buyers and sellers, announced Wednesday that it raised an additional $4 million to fund its growth in and around the Silicon Valley area. Earlier this year, Reali raised $5 million, which it planned to use to expand its operations throughout San Francisco. Now, the […]

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Reali Adds $3M For Real Estate Efforts

San Mateo-based Reali, a developer of apps which help users find and purchase real estate, has raised $3M more in funding, the company disclosed today. The funding came from Zeev Ventures, which contributed $

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No more 6% commission – these brokers will sell your house for a flat fee

On the agent side, the draw is that real estate professionals no longer have to negotiate commissions and haggle with other agents.

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Redfin, other discounters bang on real estate industry’s door

Redfin, other discounters bang on real estate industry’s door Investors are betting the time has finally come for real estate agents touting low commissions and high technology to mount a serious challenge to traditional brokerage firms. How else to explain the success of Redfin’s initial public offering? The Seattle company, which calls itself a “next-generation […]

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Real estate startups fire latest volley in price wars, with flat fee for sellers – San Francisco Business Times

Price wars are intensifying in the battle between real estate fintechs and traditional residential brokerages. Will Redfin’s successful IPO spur more real estate startups to offer discounts to those buying or selling homes.

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Real estate app Reali expands service to Sacramento

The San Mateo-based company hopes to disrupt the home-selling business.

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Luxury home sales surge

“CNBC’s Diana Olick reports on the end of the slump in luxury home sales, the emergence of the flat fee brokerage and retail REITs getting slammed since brick and mortar stores have been slowing.”

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How fintechs think they can change the way homes are bought and sold

Entrepreneur Amit Haller’s Reali and other Bay Area fintechs are on a mission to disrupt the way we buy and sell homes.

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Term Sheet — Thursday, May 25

Fortune 500 Daily & Breaking Business News.

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Innovation of the Week: Real estate app aims to help Bay Area buyers save

Since the dawn of capitalism, businesspeople have cut out the middleman to gain a price advantage over the competition. Today, San Mateo, California startup Reali is putting a high-tech twist on this strategy with a real estate app that removes the buyers’ agent from the home-purchasing process. Taking buyers’ representatives out of the equation also […]

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Reali raises $5 mln

San Mateo, California-based Reali, which provides an app-enabled real estate marketplace, announced it has raised a $5 million Series A round led by Signia Venture Partners. The company previously raised $2 million in seed funding. from Liquid2 Ventures and Dragonfly Investments Group. As part of the funding, Ed Cluss, partner at Signia, has joined the […]

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Reali, Mobile App-Based Brokerage, Nabs $5M

A real estate brokerage that uses a mobile app, beacons and low fees to service homebuyers and sellers has closed a $5 million Series A funding round. San Mateo, California-based Reali will use the cash to expand to all markets around the San Francisco Bay Area, including San Francisco, Oakland and San Jose, and continue […]

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Reali expands its online real-estate service to the entire Bay Area, raises $5M Series A round

Reali wants to change how people buy and sell their homes and now it has $5 million more to work on it, thanks to a Series A led by Signia Venture Partners. The company also today announced that it is expanding beyond to the entire San Francisco Bay area, including the cities of San Francisco, […]

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Should real estate agents use ‘transparent bidding’?

Like many listings in the Seattle area, Keith Mourer’s property received multiple offers — 10, to be exact. But this wasn’t a typical bidding war.

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Are real estate agents a thing of the past?

Reali is a Bay Area based startup that is streamlining the real estate business by helping homebuyers to cut out the middleman.

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Could real estate agents be replaced by a Bay Area startup?

Called Reali, the company has created an app that allows buyers and sellers to operate easily without real estate agents.

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Reali app lets home buyers skip the real estate agent

A new app called Reali cuts out the need for a real estate agent. Instead, home buyers and sellers navigate the process on their smartphone.

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Bay Area startup replacing real estate agents with Reali app

A Bay Area startup is aiming to shake up the real estate industry.

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Real estate startup Reali wants to use technology to double-end deals

A startup touting rock-bottom fees, transparent bidding and a mobile app “in lieu of a traditional agent” is the latest upstart brokerage to launch with millions in the bank. Reali‘s business model revolves around an app that offers listing search, the ability to make and view offers, submit paperwork and chat with a “live expert.

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This startup replaces real-estate agents with an app – and says it will save homebuyers lots of money

Reali lets you find a house, make an offer, conduct bids, and see counter offers — all on your own — through an app.

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