Reali’s Trade-In and Cash Offer Programs
“I’m very passionate about Trade-In and Cash Offer. The real estate industry hasn’t changed much in many, many years. And the things that have changed about it are incremental changes — the way the brokerages are run, the technology agents use to track their transactions. It’s very helpful, but it’s incremental. And Reali’s Trade-In and Cash Offer programs are not incremental,” explains Sophia.
“For example, Cash Offer is a complete shift in how a person can win a property that they want. The market has shifted so much in the past 5-10 years that cash offers are becoming the norm, and they allow the people who have them to compete in ways that others can’t. I think what we’re doing is really leveling the playing field for all of our clients to make them into cash buyers, to empower them to win the house they want or to get a discount that they otherwise wouldn’t be able to negotiate. It really brings them to the table, when they wouldn’t be invited otherwise. And I think that’s something that’s just truly amazing.”
Before joining Reali, Sophia also saw a need for Reali’s Trade-In program first hand, when her in-laws needed to sell their existing home and buy a new one.
“I got to experience first hand through my family how terrible that process is,” she jokes. “It was too big, my mother-in-law couldn’t go up and down the stairs anymore… it was a useless house to them. They needed to sell it in order to buy their next one. It ended up sitting on the market for a while, until they finally got an offer. They moved into a friend’s pool house, thinking it would just be for a few weeks until they found their next house. They lived there for 10 months before they found their new home.”
Even after finding their new home, she continues, it needed renovations and updates. “They spent months updating their new home, and eventually moved into their new home… a year and a half after listing their existing property. Luckily, they were able to live somewhere that wasn’t charging them rent; otherwise, that could have been tens — if not hundreds — of thousands of dollars in a short term rental.”
How can Reali’s Trade-In program help? “What Trade-In does, it eliminates all of that. You move one time. You reserve the house you want with the equity you already have built up in your existing home. You get all of the benefits of selling a vacant property. You get the benefits of an all-cash offer. You only move one time. It’s truly changing how people who currently own a home move into the next one,” says Sophia. “I can’t imagine myself going through any other process, or other people I know and love. I wouldn’t let them. These are two game-changing experiences.”