No More Commissions: Reali Introduces Flat Seller Fee

August 3, 2017


Industry-First Model Drives Cost Savings and Benefits, Mobile-Friendly & Modern Real Estate Experience Expands to Sacramento and Solano Counties

SAN MATEO, Calif.Aug. 3, 2017 /PRNewswire/ — Reali (, a highly interactive, app-enabled real estate company, today announces an industry first– a full brokerage service that now offers a flat fee on the seller side, in addition to its previous introduction of a flat fee on the buyer side. Reali’s model now takes zero commission from buyers and sellers and is a breakthrough in the traditional industry of real estate, with savings passed along to both parties involved in each transaction. The company also announces its expansion to Sacramento and Solano Counties in California.

Unlike traditional realtors, Reali imparts knowledge, partnership and data-driven insights across the complete lifecycle of buying, owning, and selling a home. Reali’s technological platform and app-driven approach fits today’s mobile lifestyle, and makes the entire process more accessible, transparent and financially rewarding than ever before.

Reali is the first company in real estate to offer a flat fee model, paid by the seller of any Reali listing, in addition to a robust seller package. Reali provides sellers with the right tools and services to help them sell their home quicker than ever, with higher rewards. By charging a flat seller fee instead of a huge commission, sellers save a significant amount of money on the sale of their home. For instance, on a home that costs $700,000, the seller would typically pay 2.5-3% commission of up to $21,000. With Reali, they now pay a flat fee at closing of only $4,950 and receive a complete seller package with high tech offerings such as Seller Analytics, creative marketing, and access to Reali’s team of experienced real estate experts.

“We’re essentially taking ourselves out of the real estate commission war by launching a breakthrough in the industry with our new flat seller fee,” said Amit Haller, Reali’s co-founder and CEO. “We’re reinventing every step of the homeownership process with innovative and top notch technologies, On Demand Open House and Reali Experts, which allow us to provide that savings back to our customers.”

“Thanks to Reali’s suggested updates and renovation plan, I was able to maximize my home’s value. They also provided creative staging and marketing, which resulted in a quick sale, more money in my pocket and a great home for the buyers!” said David Smith, Reali Seller in Redwood City, CA.

Reali is available on iOS and Android and its mobile offering guides buyers throughout the entire buying process. This new capability is especially useful for first-time buyers, who can use Reali’s mobile app to be actively informed on key steps in the process, and get real-time assistance of licensed Reali experts throughout the journey. Reali also offers full mortgage brokerage service and warranty is offered to both home buyers and sellers. On average, each transaction through Reali saved home buyers $31,335 off the cost of their home purchase.

Reali recently quadrupled its reach by launching in all real estate markets around the SF Bay Area, including the cities of San FranciscoOakland and San Jose. With the introduction of Sacramento and Solano counties, key cities such as VacavilleFairfieldDavis and Roseville are now available to buyers and sellers who would like to benefit from using Reali.

About Reali
Reali was founded in 2015 by Amit Haller and Ami Avrahami, experienced real estate developers and high-tech entrepreneurs, with a mission to create a seamless, transparent and efficient residential real estate experience for today’s fast-paced, independent, and mobile consumer. Reali is the only full brokerage company to reinvent the entire real estate transaction process and business model to cover the buying, selling and home ownership experience, with no commissions for either buyers or sellers. Reali’s flat fee model for both buyers and sellers replaces the costly and inefficient commission model used in real estate transactions. In addition to its sophisticated technological platform, Reali’s model provides consumers with a complete team of licensed real estate experts focused on putting cash back into the hands of buyers and sellers. For more information and to download Reali from the App Store and Google Play, please visit



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