Real Estate Marketing Ideas to Bring in Qualified Buyers

March 25, 2022


As a real estate agent, it’s crucial to maintain a healthy pipeline of sell and buy leads as business fluctuates seasonally. When home loan rates are low and the market is hot, you may have leads coming in every day. However, something just around the corner can mean a lull in your business, whether that’s winter months, market fluctuations, or something else.. Whatever the cause, this bump in the road can mean a halt to your momentum — and your commission checks.

To stay successful despite the unpredictable nature of the real estate industry, it’s important to arm yourself with an arsenal of lead-generating tactics. A recent study by the National Association of Realtors (NAR) found that nearly 90% of buyers purchased their home through an agent or broker in 2020 — and almost 75% of buyers only interviewed one real estate agent when deciding who to work with in their home search.

These numbers show the importance of building top-of-mind awareness among your prospects. To help with this, we’ve put together this list of real estate marketing ideas to bring in qualified buyers.

Real Estate Marketing Ideas to Bring in Qualified Buyers

Leverage positive client feedback

Since many buyers use a local real estate agent they found through friends or family, it’s important to regularly ask past clients for referrals. Once your buyers are settled in their new home, follow up with a referral request and ask how they are doing. You can even plan a housewarming party for the new homeowners and use the opportunity to meet and mingle with potential buyers.

You can also ask your satisfied clients for a written blurb detailing their experience working with you. Once you have this (and their permission to share it, of course), you can put it on your website so that potential buyers have a practical, objective understanding of what it would be like to work with you.

Build partnerships

Real estate is all about networking and relationships. Consider building mutually beneficial partnerships by networking with other local businesses willing to exchange referral leads and referrals. Some strategies include co-hosting a happy hour and sending locally-sourced gifts to clients or leads.

Here are a few of the best industries where property agents can create partnerships:

  • Insurance agencies
  • Personal bankers
  • Commercial lenders
  • Title companies
  • Home staging professionals
  • Cleaning services
  • Landscapers

Get on social media

If you’re a real estate professional looking to generate more leads this year, social media is by far the most powerful tool at your disposal. Posting interesting content and engaging on social media can help you stay top of mind with your social sphere of influence. However, many agents do not know where to begin when it comes to social media marketing. Reali provides tools so you can automatically post relevant custom curated content, fresh listings, and holiday greetings to your social media.

Create a website

It sounds simple, but creating a website is an essential first step in building your brand awareness as a real estate agent. Most buyers today search the internet to apply for a mortgage loan online and investigate products or services before buying, including qualities to look for in a real estate agent. Building a website for your business will show potential clients what you have to offer and what they can expect from working with you. Include your listings on the site, and update them regularly. Also, consider adding something “extra” or unexpected to help your website stand out, such as a mortgage calculator or community calendar. All Reali Agents are provided their own microsites upon joining our brokerage.

Start a blog

Another great tactic to help you generate qualified leads is building a blog and creating SEO-optimized custom content. This helps to ensure that your posts show up in search results, bringing in new prospects and leads. Tools like Google Analytics can help you learn exactly what keywords and search terms your prospects are searching for, and then you can build strong content around these keywords. Ensure an easy way to navigate your main website and link to your profile pages on other sites and social media platforms so that prospects can learn more about you and your business.

Nurture your leads

Often, agents will show a prospect a few properties, then realize they weren’t ready to sell and buy and throw away their number. Don’t neglect those hard-earned contacts! Continue to share new developments in the market, keep them on your email list, and maintain contact occasionally to let them know that you’d still love to help them find their new home when the time is right.

Whether you’re a beginner or a seasoned pro, Reali curates the tools and support agents need for marketing success. We provide professionally designed Reali collateral including direct mail campaigns for farming, and a CRM with automated nurturing.

Reali is revolutionizing the game for real estate agents. If you’re new to the industry or an experienced agent looking to work, learn more about becoming a Reali agent today.



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