Reali Closes Series A Funding Round With Total Of $9 Million

November 1, 2017


Investor Oren Zeev Adds to Series A Funding Round

SAN MATEO, Calif.Nov. 1, 2017 /PRNewswire/ — Reali (, a highly interactive, app-enabled real estate company, today announces an additional $3 million investment into its Series A round from Silicon Valley investor, Oren Zeev. Oren is active in the real estate industry and serves or has served as a board member in companies such as Houzz, Audible, Chegg and HomeLight. He will also join Reali’s board as a new member.

Reali launched a year ago and has experienced strong growth and success with more than 50% growth quarter over quarter. Reali is currently available in key markets in Northern including the cities and surrounding areas of San FranciscoPalo AltoSan Jose and Sacramento. Reali is the first company in real estate to offer a flat fee model for both buyers and sellers. That means that Reali’s model takes zero commission from buyers and sellers and is a breakthrough in the traditional industry of real estate, with savings passed along to both parties involved in each transaction. On average, each transaction through Reali saved home buyers $28,550 off the cost of their home purchase.

“As an investor in the space, I’m seeing a lot of room for innovation in the housing and real estate industries. Reali has experienced significant momentum in just a year since they first launched to disrupt the real estate industry and I’m excited to work with them to continue scaling their business,” said Oren Zeev, Founding Partner at Zeev Ventures.

Reali plans to use the new capital to further its marketing and engineering efforts and expand to new metropolitan areas. The addition of $3 million from Zeev Ventures and another $1 million from current investors brings the total Series A funding to $9 million. Lead investors in the initial Series A round included Signia Venture Partners.

“Oren and I have enjoyed a successful collaboration for the past twenty years when he invested in a previous company that I started. His track record as a backer of tech disruptors is impressive. I’m pleased to have his expertise on hand as we continue building our business as the best experience available to home buyers and sellers,” said Amit Haller, Reali’s co-founder and CEO.

Reali offers knowledge, partnership and data-driven insights across the complete lifecycle of buying, owning, and selling a home. Reali’s technological platform and app-driven approach fits today’s mobile lifestyle, and makes the entire process more accessible, transparent and financially rewarding. Reali is available on iOS and Android and its mobile offering guides buyers throughout the entire buying process. Reali also offers full mortgage brokerage service and warranty is offered to both home buyers and sellers.

About Reali
Reali was founded in 2015 by Amit Haller and Ami Avrahami, experienced real estate developers and high-tech entrepreneurs, with a mission to create a seamless, transparent and efficient residential real estate experience for today’s fast-paced, independent, and mobile consumer. Reali is the only full brokerage company to reinvent the entire real estate transaction process and business model to cover the buying, selling and home ownership experience, with no commissions for either buyers or sellers. Reali’s flat fee model for both buyers and sellers replaces the costly and inefficient commission model used in real estate transactions. In addition to its sophisticated technological platform, Reali’s model provides consumers with a complete team of licensed real estate experts focused on putting cash back into the hands of buyers and sellers. For more information and to download Reali from the App Store and Google Play, please visit

Media Contact:
Nicole Brunet


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