Reali Expands its Tech-Driven, Full-Service Real Estate Model to All California Customers, now including the Los Angeles Market

October 23, 2018


Brokerage Achieves 10x Year-over-Year Growth While Earning Exceptional Customer Service Ratings

SAN MATEO, Calif.Oct. 23, 2018 /PRNewswire/ — Reali, a full-service real estate technology brokerage transforming home-buying and selling, continues its expansion and is now fully available in all of California, with the addition of the Los Angeles metropolitan area. With concierge-like service from in-house Reali Experts, AI-powered tools and a mobile app, buyers and sellers who work with Reali can make smarter decisions when buying and selling a home and pocket the commission that typically goes to a traditional agent. The company already operates in the Northern CaliforniaSacramento, and San Diego areas and recently raised a large funding round to fuel its regional expansion.

“Two years in, we’re seeing rapid growth on all fronts while delivering on our promise to build a tech-driven, full-service team with a smarter real estate experience,” said Reali co-founder and CEO Amit Haller. “I’m proud to say we’ve also maintained the highest levels of customer service. We’re excited to bring our customer-centric model and unique approach to Los Angeles real estate market.”

Since launching in 2016, Reali has achieved over 10x year-over-year growth while earning a high Net Promoter Score® of +76, a score that is higher than customer-centric brands like Southwest, Amazon, Apple, and Nordstrom.

Reali empowers home buyers and sellers with innovative tech-driven features such as its AI-driven Price Predictor, a flat fee to replace the traditional agent commission, and 2% – 3% cash back for buyers. In the past eight months, Reali has tripled its number of home listings and doubled sales volume and app downloads across all markets.

“Everything about Reali is streamlined and tech-savvy,” said Lawrence Kim, a Reali buyer and seller. “They had the buying and selling process down, and I didn’t feel like I had to wait for a response. Their on-demand team was always available.”

New service areas include all of Los Angeles County with coverage extending to Orange and Santa Barbara Counties. Customers can buy or sell a home in all areas where Reali operates, including major regions and surrounding cities of the San Fernando Valley, Inland Empire, San Diego County, Central Valley, Sacramento County and the San Francisco Bay Area.

About Reali
Reali is revolutionizing real estate by changing the way people buy and sell homes. As a full-service brokerage, Reali’s in-house, data-driven team of licensed real estate experts use technology, data and AI to support home buyers and sellers in every step of the buying or selling process. The Reali app keeps the process efficient and is easy-to-use. Plus, Reali offers cash back to buyers instead of commission, and cash savings to sellers thanks to our flat seller fees. Learn more at or download the Reali app for iOS and Android.


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