Reali introduces new $950 flat fee, along with its popular cash back bonus, to help buyers with…

January 24, 2018


Significant cost savings with up to 3% cash back to buyers and exceptional marketing services for sellers on the purchase and listing of homes up to $250,000

San Mateo, CA — January 23, 2018 — Reali (, a highly interactive, app-enabled real estate company, today announces that, in addition to its cash back bonus and current flat fee model, home buyers and sellers will save even more with a low flat transaction fee of only $950 for homes listed under the purchase price of $250,000. Reali is the only real estate company in California to offer a full 2.5–3% cash back bonus of the buyer’s agent commission, along with flat fee pricing. This new $950 flat fee is available in select California markets where Reali is offered, such as Sacramento and Solano counties, and the San Francisco Bay Area to help buyers with the rising costs of homeownership.

Launched in late 2016, Reali was the first company in real estate to offer a flat fee model for both buyers and sellers, and up to 3% cash back bonus to buyers. Starting today, Reali is introducing a lower, tiered flat fee for homes under the purchase price of $250,000. Reali delivers the same superior service, data and guidance — including in-house licensed real estate professionals who offer expertise, an innovative app that guides people through the process, and a marketing team — all for no commission, versus the traditional real estate model.

“We’re the only disruptor to offer this amount of savings and cash back to buyers. We want to support our local communities and make it easier for people who are encountering the rising costs of owning a home in California. This puts more money in the pockets of buyers who can use the savings to augment their down payment, make future payments or furnish their new home. We’ve created a different real estate model where buyers and sellers can save money and experience a transparent and open process,” said Amit Haller, Reali’s co-founder and CEO.

For example, on a home priced at $200,000 in Sacramento, a Reali buyer would save on the agent commission of up to $6,000 and receive that as a cash back bonus, minus a flat fee of $950. This cost savings adds up to $5,000, or more than 12% on a typical 20% down payment, representing five monthly mortgage payments. To date, Reali has provided millions of dollars in cash back bonuses for hardworking families, instead of collecting inflated and unnecessary commission fees.

Cash Back and Less Transaction Fees for Buyers:

Cost Savings and Marketing Services for Sellers:

Reali offers knowledge, partnership and data-driven insights across the complete lifecycle of buying, owning, and selling a home. Reali’s technological platform and app-driven approach fits today’s mobile lifestyle, and makes the entire process more accessible, transparent and financially rewarding. Reali is available on iOS and Android and its mobile offering guides buyers throughout the entire buying process. Reali also offers full mortgage brokerage service and warranty is offered to both home buyers and sellers.

Additional details on Reali’s new pricing can be found at:

About Reali
Reali was founded in 2015 by Amit Haller and Ami Avrahami, experienced real estate developers and high-tech entrepreneurs, with a mission to create a seamless, transparent and efficient residential real estate experience for today’s fast-paced, independent, and mobile consumer. Reali is the only full brokerage company to reinvent the entire real estate transaction process and business model to cover the buying, selling and home ownership experience, with no commissions for either buyers or sellers. Reali’s flat fee model for both buyers and sellers replaces the costly and inefficient commission model used in real estate transactions. In addition to its sophisticated technological platform, Reali’s model provides consumers with a complete team of licensed real estate experts focused on putting cash back into the hands of buyers and sellers. For more information and to download Reali from the App Store and Google Play, please visit

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