Reali-Land is Expanding!

May 25, 2017


Spring is a time of renewal…and a time for great new things from Reali. Our team has been busy turning the real estate market on its ear since our launch in late 2016. We’ve become quite disruptive — thank you very much — by putting tons of cash back into the hands of home buyers and sellers, rather than pocketing fat commissions. We’ve also been working on some exciting new updates.

Our innovative app is now available on both iOS and Android platforms, and we’ve expanded our market reach to include all real estate markets around the SF Bay Area, including the cities of San Francisco, Oakland, and San Jose. This alone quadruples our reach overnight. Look for more and more “Bought through Reali” signs and marketing campaigns throughout the Bay Area…and be sure to honk at our fleet of Reali cars zipping down the streets and highways.

Our new Buyer Journey is now underway, which blends app technology and human interaction headed by our Reali Experts to provide hands-on guidance through the entire buying process. This new feature is especially useful for first-time or experienced buyers, who can use Reali’s mobile app to stay actively informed on key steps in the process, and get real-time assistance from Reali Experts throughout the journey. What hasn’t changed is the exclusive cash back benefit Buyers receive at close of escrow, typically 2.5%, making the home buying experience more rewarding than ever.

We’ve also enhanced our Seller package, which includes superior technology, marketing, and analytical benefits. First, we help prospective Buyers find and experience a Seller’s home. Using the app, prospective Buyers can schedule visits to the property at any time. Keyless entry enables easy, secure access and a special app function informs Buyers of key home features. Buyers can also envision their life in Reali-listed homes using 3D floor plans and virtual tours with 360 degree interactive images. Tightly linked with our technology, Reali marketing includes fully-customized digital campaigns, custom signage, photography, custom video, and web assets. Our comprehensive staging package includes professionally-styled (and paid by Reali…) furnishings and decor, plus Smart Staging with security cameras, HDTVs, Sonos Surround Sound, and Amazon Alexa. Sellers also receive our unique dynamic staging technology, which allows Buyers to virtually view multiple living space options. And as always, when listing with Reali, the traditional 5–6% total agent commission is reduced to 4%, which leaves many thousands of dollars in Sellers’ pockets.

And…we’ve just launched an engaging website, which includes new videos and even more information on the features and benefits that make Reali so popular among Buyers and Sellers.

So, a lot going on in Reali-land. If you’re looking to buy or sell a home, we hope you’ll consider us. Just be prepared to do things a little different…namely to be in full control of your homeownership journey and reap significant rewards along the way. Reali.

High Tech + High Touch (when you want it to be) + High Return = Real Estate Done Right