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April 17, 2019


Reali brings Lenda into the fold

Today, we announced Reali has acquired Lenda. This is an exciting time for us on two fronts. With this acquisition, we are taking our high tech real estate model and expanding it into a streamlined and efficient mortgage solution for our customers, saving them even more time and money. This innovative new platform will allow homeowners and prospective buyers to complete their refinance or home loans online from start to finish quickly, efficiently, and securely.

In addition to the great product fit, the Lenda team’s vision has always been to make home ownership significantly better, starting with home loans, and this is perfectly aligned with Reali’s vision to reimagine homeownership. The Lenda acquisition further accelerates our company roadmap with goals to vertically integrate all parts of the home buying transaction.

What does this mean for Reali customers?

Reali Loans will continue to provide an honest, transparent and efficient loan experience. Our platform will include no lender fees, an easy online customer experience, fast approvals, and competitive rates. We will also continue to operate in all 12 states, including California, where Lenda’s services were previously available.

By combining Lenda’s direct lending capabilities and product offerings with Reali’s tech-driven, no commissions model, we are one step closer to providing a true “one-stop” homeownership experience.

Visit for more details.