Categories of Personal Information Disclosed

Effective date: December 30, 2019

Categories of Personal Information

For purposes of the CCPA, Reali has collected the following categories of consumers’ personal information in the last 12 months.  We collect the personal information: (1) to provide and improve the Services; (2) for marketing purposes; (3) for fraud prevention and legal purposes; (4) to secure the Services; and (5) for audit purposes.

Personal information within each of the categories may be shared with the following categories of third parties: (1) service providers; (2) business partners; (3) affiliates; (4) third party services; and (5) advertising partners.  The categories of personal information are shared: (1) to provide the Services; (2) for marketing purposes; (3) for fraud prevention and legal purposes; (4) to secure the Services; and (5) for audit purposes.

Category of Personal Information

Category of Source(s)

Identifiers. You, both directly and indirectly via the Services. Our service providers, business partners, affiliates, third-party services, and advertising partners.
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). You, both directly and indirectly via the Services. Our service providers, business partners, affiliates, third-party services, and advertising partners.
Protected classification characteristics under California or federal law. You, both directly and indirectly via the Services. Our service providers, business partners, affiliates, third-party services, and advertising partners.
Commercial information. You, both directly and indirectly via the Services. Our service providers, business partners, affiliates, third-party services, and advertising partners.
Internet or other electronic network activity. You, both directly and indirectly via the Services. Our service providers, business partners, affiliates, third-party services, and advertising partners.
Geolocation data. You, both directly and indirectly via the Services. Our service providers, business partners, affiliates, third-party services, and advertising partners.
Professional or employment-related information. You, directly.
Education information. You, directly.
Inferences drawn from other personal information to create a profile about a consumer. You, both directly and indirectly via the Services. Our service providers, business partners, affiliates, third-party services, and advertising partners.

For purposes of the CCPA, Reali has disclosed for a business purpose the following categories of consumers’ personal information in the last 12 months:

  • Identifiers.
  • Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
  • Protected classification characteristics under California or federal law.
  • Commercial information.
  • Internet or other electronic network activity.
  • Geolocation data.
  • Inferences drawn from other personal information to create a profile about a consumer.