Traditional Home Staging vs. Virtual Staging: What Sellers Need to Know

November 4, 2020


Traditional Home Staging vs. Virtual Staging

When it comes to selling your home, there are so many things to take into consideration before you put it on the market. Deciding when and how to sell your home, as well as the price to list it can make a huge difference in how successful your sales process is. An important decision to make when putting your home up for sale is the features of your home that you want to highlight, and how you can present your home in the best light to generate the most interest. Which begs the question: Traditional Home Staging vs. Virtual Staging? 

Staging has become a huge trend in home sales, and can be a great tool to both raise the interest level of your buyer and also increase the number of offers you receive on your home. But what type of staging should you choose? Traditional home staging vs. virtual staging is a big conversation in the industry. 

This is a question that homeowners and real estate professionals have been grappling with for years. Thanks to advancing technology and most of the shows airing today on networks like HGTV, we have begun to change the way we look at homes and how to market these listings. 

Let’s take a closer look to see if traditional staging or virtual staging makes more sense for you. 

What’s included in traditional home staging? 

Most often, traditional home staging is done by a professional home stager who comes in and will “stage” your home before you list it. These professionals can provide furniture and home decor that will help you show your home in its best light, highlighting the best features and downplaying those areas that could use improvement or updating. By focusing on the right design elements and styles, a home stager can make your home look as inviting as possible, allowing buyers to imagine what it would be like to live in your home or how their own items may fit in the rooms. 

Depending on your individual needs, the extent of your home staging can vary. Some buyers may only need minor decorating or rearranging, while others may want entire home furnishing and staging, especially if the house is currently empty. 

Virtual home staging 

Virtual home staging is a relatively new way to stage your home that allows buyers to view different staged versions of your home using technology. This type of staging is often used when a home is vacant or empty, although it can also benefit homes that need to be updated or modernized. In virtual home staging, images of unfurnished rooms are digitally staged, through added furniture and design elements in each room. This allows buyers to imagine what the home with look like with furniture, and can also be used to create a virtual tour of the property online. 

Virtual home staging can be a great way to help buyers see the true, hidden potential of an older home, by taking away some of the previous design elements or choices that could be otherwise hard to overlook. Even something as simple or insignificant as the wrong paint color can be a deal-breaker for some buyers — and virtual staging makes it easier for these buyers to see what the home could be, with some simple updates. 

Virtual staging can also be used to help buyers envision what your home could look like after some major projects, such as a kitchen remodel or the addition of outdoor living space, that would otherwise cost you thousands of dollars. This staging can give buyers a sense of the potential of what can be done with the space so that they can imagine the possibilities — before making the investment. 

Ready to Sell Your home? 

Sell your house with Reali and save thousands. At Reali, we offer superior service with local agents and advanced technology. Our sellers enjoy faster closings and the best return on their investment. We use data, analytics, and buyer feedback to create an intelligent marketing and sales strategy to help you sell your home quickly. 

Schedule your free listing presentation today. 


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